Anyone who owns or operates a business is in sales.

Sales objections are unavoidable. In fact, regardless of our profession, we all deal with objections in life with co-workers, business partners, spouses, and family.

The good news is that there are ways to get around those...

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It surprises me to realize, that often when I begin working with a new client, he or she has never thought about the following things:

1. What are your core values?

2. What is your core focus?

3. What is your 10-year target?

4. What is your marketing strategy?

5. What is your...

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Have you heard the following adage: “You cannot manage what you cannot measure”?   It is hard to improve if we do not establish performance metrics.   This is particularly true when speaking about time management improvement. Time seems to escape us and there is...

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As we end the year, let's assess the profitability of your business. Many new (and existing) business owners price their services below market to bring in business. As operating costs increase, however, you find yourself with a growing business--but not growing profits. What...

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Questions you should think about before starting a marketing program:

On a Limited Budget You Must Prioritize.

Marketing today offers entrepreneurs an amazing spectrum of attractive tools. But can they be all tested within limited resources?

Answer: Only pursue the ones that...

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