The process is not a magic wand. Certainly, you have been to a seminar and left recharged and planning wonderful changes. Almost as certain is that you probably forgot everything from the seminar within ninety days. We all do it.
Creating lasting change is a process of acquiring skills and developing positive habits. As Aristotle said, "We are what we repeatedly do. Excellence then is not an act, but a habit." Coaching is a process to get you to develop positive congruent habits that maximize your life and drive your business forward.
The process is important in creating real change that lasts.