Blog
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9 Ways to an Effective Elevator Pitch
Creating an effective hook for an elevator pitch is crucial for grabbing your audience’s attention right from the start. Here are some strategies to craft a compelling hook: 1. Start with a Question: Begin your elevator pitch with a thought-provoking question that addresses a pain point or a common challenge your audience faces. For example,…
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15 Ways to Build a Culture of Trust
Creating a corporate culture of trust is crucial for fostering a positive work environment, enhancing collaboration, and promoting employee well-being. Here are some strategies to build and nurture a culture of trust within your organization:1. Lead by Example:• Demonstrate trustworthiness in your actions and decisions.• Be transparent about the company’s goals, challenges, and strategies.2. Open…
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15 Elements of an Effective Communication Strategy
Effective corporate communication is crucial for the success and reputation of any organization. Here are some best practices to enhance corporate communication:1. Clear and Consistent Messaging:• Ensure that your messages are clear, concise, and consistent across all communication channels. Ambiguity can lead to confusion and misunderstanding.2. Audience Segmentation:• Understand your audience and tailor your messages…
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11 Steps to Effective Team Building
Effective team building is crucial for fostering collaboration, improving communication, and enhancing overall productivity in a business. Here are some strategies that can contribute to successful team building in a business context:1. Define Clear Goals and Roles:Clearly communicate the team’s purpose, goals, and individual roles. When team members understand their contributions and how they fit…
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How to Break Down Silos and Enhance Effective Communication in Your Organization
Silos are organizations where each department operates independently from the other departments. Because of this, it’s difficult to have effective communication between different departments as many people only work with those in their own department and don’t know what other departments do or how they operate on a day-to-day basis. Breaking down silos and enhancing…
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3 Traits of Successful CEOs
How do you know if you have what it takes to be a successful CEO? You’re going to have to show your employees that you’re committed to helping the company succeed in the long run, and you’ll need to know how to be transparent with them. This article provides 3 traits of successful CEO’s: transparency,…
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Building an Engaging Corporate Culture Starts with Clarifying Your Vision, Values and Mission
How important is it to clarify your vision, values and mission? If you’re struggling to answer that question, consider the fact that Harvard Business Review reports that corporate culture has more impact on revenue and profit than either strategy or structure (Daft, 2007). In other words, if you want to build an engaging corporate culture…
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Strong Leadership Requires All Your Emotional Intelligence
Everyone seems to have an opinion on how to lead well, but few people have studied the question as scientifically as Harvard psychology professor Daniel Goleman has. Goleman fathered the theory of emotional intelligence, and in his research of more than 3,000 business executives he finds a clear correlation between leadership and emotional intelligence. You…
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Spring Is Made Possible By the Death of Winter
Whether or not you observe Lent, the 40-day season between Ash Wednesday and Easter, you can understand the profound reality of life that it represents. Lent, from a word meaning “spring,” is a celebration of death and resurrection. To get through a difficult and painful situation, our first instinct is to deny it’s happening, and…
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Getting Things Done By Learning One New Habit
At Alcoa, a gigantic company that produces aluminum, a new CEO was faced with turning the company around years ago and decided that improving safety was the answer. Wall Street, ever conservative in its approach to change, reacted to this unconventional approach by punishing the stock. Can you predict what happened? CEO Paul O’Neill had…
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5 Tips To Become a Mission Critical Organization
The USS Benfold was the most technically advanced ship in the world, yet not coming close to its full potential. Commander Mike Abrashoff turned things around by changing the culture of the organization. He interviewed each crew member to see what was working. He separated tasks into mission critical and “non-value added.” This distinction, which…
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Six Reasons You Do Not Ever Need to Hire a Business Coach
See if any items on this list apply to you: My business is exactly where I want it to be. I have enough clients, and the work is the type of work I want to do. Even if it is not yet where I want it to be, I know just what I need to…
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The 4-letter Word that Will Catapult Your Career: GRIT
The fight is won or lost far away from witnesses — behind the lines, in the gym, and out there on the road, long before I dance under those lights. –Muhammad Ali The great boxer understood something about life that many of us don’t want to believe. We like to think that stars are born,…
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Systemize Your Business This Year
Could this be you? You’re a star developer whose mission is to create a game-changing software platform. You start to grow by selling some apps you’ve developed, and you hire junior level developers. Your bookkeeping becomes more complicated with employees and a payroll. You’re a smart person and you know you can handle it. Your…
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Networking Not Working? Try These 4 Strategies to Make the Right Connections
Business networking meetings can be a superb way to exchange leads and meet potential customers, and many business people have struck gold while networking. Lasting human connections can be made. On the other hand, some people perceive networking in a negative light, as a waste of time and resources, like trying to pick up corn…
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Make Trust the Lifeblood of Your Business
In September 2015, Volkswagen was exposed as having systematically cheating on emissions testing. It tanked its own stock, boosted competitors’ sales and opened the company to a flood of lawsuits, all of which weaken it in the long run. Not to mention being skewered by late-night comics. Trust takes a lifetime to build, as they…
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5 Elements of a Good Elevator Pitch: How to Stop Winging It
You are at a networking event with 40 people and are asked to “introduce yourself to the group.” You stand up, say your name and notice how many faces are all looking at you. Here’s your chance to impress. But you can’t remember what you were going to say! You fear failure, so this fear…
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How To Defeat Sales Objections
Anyone who owns or operates a business is in sales. Sales objections are unavoidable. In fact, regardless of our profession, we all deal with objections in life with co-workers, business partners, spouses, and family. The good news is that there are ways to get around those objections. All it takes is a little preparation. The…
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8 Critical Questions to Ask Yourself Before Hanging Up Your Shingle
It surprises me to realize, that often when I begin working with a new client, he or she has never thought about the following things: What are your core values? What is your core focus? What is your 10-year target? What is your marketing strategy? What is your three-year picture? What is your one-year plan?…